WWF Hong Kong - Earth Hour 2017 Kicks Off “For A Solar Powered City”! WWF-Hong Kong’s online campaign collects your Earth Hour Moments

Earth Hour 2017 Kicks Off “For A Solar Powered City”! WWF-Hong Kong’s online campaign collects your Earth Hour Moments



Posted 20 March 2017
© WWF-Hong Kong Enlarge
Earth Hour, the world's largest collective environmental action, will take place this year on Saturday 25 March at 8:30pm local time in cities around the world. WWF’s landmark movement is once more set to unite millions of people across the planet as they switch off their lights for an hour and shine a light on climate action. As the impacts of climate change begin to be felt by both people and the environment, WWF-Hong Kong has set the theme for Earth Hour 2017: "For a Solar Powered City". We are seeking to increase public awareness about our planet’s incredible renewable energy resources – turning our lights off for one hour is a powerful action but it is just the start; the changes we make in our daily lives as we start living a sustainable lifestyle will be what helps us create a better tomorrow.
 
In the run up to Earth Hour, WWF-Hong Kong is kicking off a social media campaign called #EarthHourMoment which we hope will motivate and engage everyone in Hong Kong. The campaign asks people to take photos of their own unique “lights-out” moments, what they plan to do during Earth Hour, and their energy-saving daily actions. These photos will be shared on social media feeds through the #EarthHourMoment hashtag, extending the spirit of Earth Hour across the city and beyond.
 
Climate records continue to be broken across the planet – 2016 has now been officially declared the hottest year on record. Climate change poses a fundamental threat to places, species and livelihoods everywhere. Through the "For a Solar Powered City" theme, we aim to raise further awareness about climate change and encourage the community to support the development of renewable energy in Hong Kong. Together, we can change climate change and transform Hong Kong into a low-carbon city.
 
Supporting renewable energy – changing climate change together
 
The Paris Agreement on climate change took effect in November 2016 after being ratified by 196 countries. The Agreement establishes a clear direction and objectives to tackle global climate change: the ratifying countries have promised to keep the global temperature increase to “well below 2°C” to alleviate the worst impacts of climate. As a signatory to the agreement, Hong Kong needs to do our part by developing a holistic plan to reduce greenhouse gas emissions. The key actions we need to take are increasing the ratio of renewable energy in our electricity generation fuel mix, enhancing energy efficiency across the board and reducing our CO2 emissions as much as possible. At the moment though, Hong Kong lags far behind the rest of the international community. Today, over 70 per cent of Hong Kong’s electricity is generated by burning fossil fuels, while renewable energy makes up only about 0.1 per cent of our fuel mix.
 
Mr C.W. Cheung, Assistant Director, Conservation (Climate and Energy) at WWF-Hong Kong says that “To enhance climate action, the Hong Kong government must go further by increasing investment in renewable energy and establishing tangible development targets to facilitate a comprehensive energy turnaround. The formal target should be ambitious, with at least five per cent of our energy coming from renewable sources by 2030. Given our location in the tropics, Hong Kong is exposed to a lot of solar radiation. The large amount of sunlight we receive makes Hong Kong an ideal place to install rooftop solar energy photovoltaic systems. Developing our solar energy potential will also create cost efficiencies which will spur our transformation to green energy and build our reputation as a green city.”
 
WWF-Hong Kong is becoming a leading force in distributed renewable energy in our city. In 2016, we began our “Solarizing Communities” project, aiming to popularize small-scale rooftop solar energy systems. This project involved installing three on-grid solar photovoltaic systems on the rooftops of three Tai O residences, providing a clean source of energy for the community. The energy produced by this small-scale project is helping residents reduce their electricity bills and allowing them put a sustainable, low-carbon lifestyle into action.
 
Our energy consumption has an inevitable connection with our planet’s future. This energy consumption is tied to our lifestyles - living in this consumer-oriented world allows us to have an enviably high quality of life, but rarely do we think about how our lifestyles affect the Earth’s resources. A large part of our Ecological Footprint is tied up in the carbon emissions produced by our resource-hungry lifestyles. If everyone on Earth were to live the way Hong Kong people do, we would need 3.9 planets to meet our needs.
 
WWF is calling on everyone in Hong Kong to support Earth Hour by taking part in the symbolic “lights-out” moment. By showing that we are determined to create a better future by adopting a low-carbon and sustainable lifestyle, we can begin to lessen the burden we are placing on our planet.
 
#EarthHourMoment Social Media Campaign
 
The “60+” symbol on the Earth Hour logo symbolizes the fact that every one of us has a duty to go beyond Earth Hour and adopt a sustainable lifestyle. Let’s start with our daily lives – when Earth Hour is over and the lights come back on, what you will do for our planet? In the run up to Earth Hour on 25 March, WWF-Hong Kong is launching our #EarthHourMoment social media campaign. What does this involve? Inviting everyone to take selfies or photos of your activities and actions after the lights go out! We are encouraging participants to upload their photos to their Facebook, Instagram or Twitter feeds and share them using the hashtag #EarthHourMoment with their friends and family. By collecting photos of individual “lights-out” moments from all around Hong Kong, the campaign will help people share their unique low-carbon lifestyle ideas and amplify the support for Earth Hour among their relatives and friends, as well as encourage everyone to adopt an eco-friendly lifestyle.
 
Lights out together for a sustainable future!
 
Earth Hour 2017 will involve a series of public engagement and education activities, including a trade parade, social media promotion, and “Earth Hour Student Ambassador” training which will spread conservation messages throughout our schools. WWF also encourages the business sector and the government to support Earth Hour once again. Many companies are already showing their care and concern for the environment by initiating activities in tandem with Earth Hour. The Everbright International Environmental Protection Charitable Foundation, Earth Hour’s lead sponsor for four consecutive years, has committed to conserving our living planet and combating climate change. WWF encourages all companies to follow their lead and commit to using renewable energy and putting low-carbon business practices into action.
 
Last year’s Earth Hour saw a new record of 178 countries and territories take part, with over 400 landmarks around the world turning off their lights. In Hong Kong, over 230 primary and secondary schools and more than 4,100 companies and buildings took part in Earth Hour 2016. For this year’s ninth edition of Earth Hour Hong Kong, we hope to gain the support of individuals, the government and companies and organizations from all sectors of society – we hope that everyone will turn off their lights for a brighter future.
 
If there was ever a time for urgent action on climate change, it is now! Make a pledge at earthhour.hk and commit to turning off your lights and supporting renewable energy in Hong Kong. Remember to share your #EarthHourMoment on social media. Learn more on WWF Hong Kong’s Facebook page.
 
Earth Hour 2017 Activities
 
#EarthHourMoment Social Media Campaign
 
Earth Hour, the world's largest collective environmental action, will take place across the world on Saturday 25 March at 8:30pm. The “60+” symbol on the Earth Hour logo symbolizes the fact that every one of us has a duty to go beyond Earth Hour and adopt a sustainable lifestyle. Let’s start with our daily lives – when Earth Hour is over and the lights come back on, what you will do for our planet? 
 
Every day, every hour and every second can be filled with the spirit of Earth Hour, if we make it happen.
 
In the run up to Earth Hour on 25 March, WWF-Hong Kong is launching our #EarthHourMoment social media campaign. What does this involve? Inviting everyone to take selfies or photos of your activities and actions after the lights go out! We are encouraging participants to upload their photos to Facebook, Instagram or Twitter and share them using the hashtag #EarthHourMoment with their friends and family. By collecting photos of individual “lights-out” moments from around Hong Kong, the campaign will help people share their unique low-carbon lifestyle ideas, and amplify the support for Earth Hour among their relatives and friends.
 
What sort of photos are we looking for? You can take photos of your actual lights-out activities – like practicing yoga, enjoying a refreshing beverage or stargazing – or show us what you plan to do when the lights go off at 8:30pm on 25 March. We encourage you to tag your friends so they can share the moment with you. Our aim is to get everyone to adopt an environmentally-friendly, eco-smart lifestyle. So please – join us and together we can spread the word!
Date: Now until 31 March 2017
How do I participate?
  1. Take a photo of your lights-out activities – like practicing yoga, enjoying a refreshing beverage or stargazing
*Refer to some of the Panda’s demo photos if you need inspiration!
  1. Upload your photo to your Facebook, Instagram, or Twitter account
  2. Tag it with the #EarthHourMoment hashtag
  1. Tag your friends and family so they can join you!
  1. Sign the pledge at earthhour.hk to show your support for Earth Hour!
 
Enquiries: Visit WWF Hong Kong’s Facebook page or earthhour.hk
The Earth Hour 2017 Tram Parade
Date: 25 March 2017 (Saturday) Afternoon
Route: Depart from Whitty Street Depot and pass along Central, Admiralty, Wan Chai, Causeway Bay and Happy Valley
Content: WWF’s Earth Hour student ambassadors and NCL (Nature Conservation Leaders) will greet pedestrians and spread important Earth Hour messages.
Contact: earthhour.hk / 2526 1011
The Earth Hour 2017 Countdown Event
Date: 25 March 2017 (Saturday)
Time: 7:30pm - 9 pm (Lights-out: 8:30pm - 9:30pm)
Venue: Piazza A&B, Hong Kong Cultural Centre in Tsim Sha Tsui (adjacent to the clock tower)
Content: LE dance and choir performances
Countdown to celebrate the iconic “lights-out” moment
Earth Hour Citizen Ambassadors will ride e-bikes to generate renewable power
Guests and event ambassadors will share their views on climate change and green tips
Contact: earthhour.hk / 2526 1011
© WWF-Hong Kong Enlarge
#EarthHourMoment
© WWF-Hong Kong Enlarge
#EarthHourMoment
© WWF-Hong Kong Enlarge
#EarthHourMoment
© WWF-Hong Kong Enlarge