Featured Campaigns

WWF has initiated a variety of campaigns in Hong Kong to garner support from individuals and businesses to choose sustainable seafood, and importantly to avoid protected and endangered marine species, such as shark and seafood harvested from unsustainable sources. WWF hopes that wide-reaching support from businesses will create momentum for effective change in the seafood industry at large.

Bluefin Saver Campaign

/ ©: WWF
Bluefin Saver
© WWF
Worldwide, Bluefin tuna is actually better known as a luxurious sushi delicacy than a fish on the verge of extinction, due to the uncontrolled and indiscriminate exploitation of this migratory mariner. The rarer they are, the more expensive they become and the closer the fish gets to commercial extinction. It is now or never to save the Bluefin tuna.

Find out more about the Bluefin Saver Campaign.

Shark Fin Initiative

Carcharhinus amblyrhynchos, Grey reef shark. Curious and territorial, Grey reef sharks are among ... / ©: Cat Holloway / WWF-Canon
Carcharhinus amblyrhynchos, Grey reef shark. Curious and territorial, Grey reef sharks are among the most commonly encountered sharks on coral reefs. Fiji
© Cat Holloway / WWF-Canon
The sustainability of consuming shark products such as shark fin has long been of global concern and Hong Kong is one of the greatest consumers of shark fin. Unfortunately we are not aware of any shark fisheries that could be considered sustainable from an ecosystem-perspective. WWF-Hong Kong has been promoting and educating the public on sustainable seafood. We have been engaging caterers and corporations in Hong Kong not to serve and consume shark fin soup respectively. The number of restaurants and corporations supporting this initiative is increasing.

Find out more about the Shark Fin Initiative.
 

Coral Triangle Network Initiative

/ ©: Cat Holloway / WWF-Canon
Coral Triangle
© Cat Holloway / WWF-Canon
The Coral Triangle represents six countries: Indonesia, Malaysia, Papua New Guinea, the Philippines, the Solomon Islands, and Timor-Leste, and spans a sea area of about 5.7 million km2. This area is ecologically important as it is home to a myriad of marine life that is economically and socially significant to the 120 million people living there. However, the Coral Triangle is increasingly threatened by the unsustainable exploitation of natural resources region-wide. The huge demand from Asian countries such as Hong Kong for live reef food fish is one of these growing threats. You can be part of the campaign to save the Coral Triangle.

Find out more about the Coral Triangle Network Initiative.

Building a future in which humans live in harmony with nature.

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