Sustainable Seafood Sourcing & Ocean-Friendly Menu

/ ©: Jürgen Freund / WWF-Canon
Fish market
© Jürgen Freund / WWF-Canon
The public understands that the future of our seas is at risk and people are becoming more aware of how their tastes can affect this. They want to know how their seafood is caught and the impact it will have on the sustainability of the oceans. There is substantial demand for sustainable alternatives - now it is up to you to respond to this call.
The Seafood Choice Initiative – Business Engagement Programme is designed to provide assistance in advising on procurement policy and sourcing sustainable seafood

In addition, through the “Ocean-Friendly Menu” programme, WWF works with the hotel/restaurant to develop and roll out a menu featuring WWF’s sustainable seafood. On top of their current menus, the participating hotel/restaurant has to introduce an additional menu that contains only sustainable seafood.

Participating in the sustainable seafood movement allows your restaurant to catch the wave of sustainable seafood. It is an important step for the whole catering industry in responding to the public’s demand.

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Procedure for sourcing sustainable seafood and developing an “Ocean-Friendly Menu”

Step 1

The hotel/restaurant and WWF will discuss the approach and scope of sustainable seafood sourcing. This helps WWF in providing a tailor-made advice, while relevant staff of both parties will understand the work direction and time frame.


Step 2

The hotel/restaurant has to prepare and submit the information of an agreed number of seafood items to WWF, which includes:
  1. The name and species of the seafood
  2. The country of origin (where is the seafood from?)
  3. The harvesting method (wild-caught or farmed?)
  4. The supplier’s name and contact details

Step 3

WWF will assess the seafood sustainability categories and recommend alternatives for seafood listed under “Red – Avoid”. You can choose the alternatives recommended by us or simply pick another sustainable seafood dish. In case you have difficulty in finding suppliers for seafood items listed under “Green – Recommended” and “Yellow – Think Twice”, WWF will provide seafood suppliers from our assessed database.

Step 4
The restaurant can  further  work with WWF to roll-out Ocean-Friendly Menu(s) which contains only seafood items listed under “Green – Recommended” and “Yellow – Think Twice”.

For interested parties, please contact us via email.

Thank you for joining us in saving the future of our oceans.

Who is already sourcing sustainable seafood and providing an “Ocean-Friendly Menu”?

The following hotels/restaurants are now sourcing sustainable seafood and offering an “Ocean-Friendly Menu” according to the WWF Seafood Guide:
  • Aberdeen Boat Club
  • AsiaWorld-Expo
  • FINDS
  • InterContinental Hong Kong
  • Jumbo Kingdom
  • Lil' Siam
  • Super Star Seafood Restaurant - 14 restaurants
  • The Banqueting House - 2 restaurants
  • The China House – 2 restaurants
  • The Helena May
  • The Hong Kong Jockey Club – 3 clubhouses
  • The Penthouse (Hang Seng Bank Headquarters)
  • Pacific Club

Restaurants that also have the experience of sourcing and promoting sustainable seafood with WWF:
  • Choi Fook Royal Banquet
  • Coast Bistro and Bar
  • Conrad Hong Kong
  • Entourage
  • Federal Palace
  • Gloucester Luk Kwok Hong Kong
  • Grand Central Bar & Grill
  • Hong Kong Convention and Exhibition Centre
  • iCaramba!
  • Kowloonbay International Trade & Exhibition Centre
  • Ladies' Recreation Club
  • La Perouse Restaurant Bar & Lounge
  • Linguini Fini
  • Marriott Hotels - 4 hotels
  • Maxim's Chinese Restaurant
  • Maxim's Palace
  • McSorley's Ale House
  • Posto Pubblico
  • Shangri-la Hotels - 2 hotels
  • Shore Steak
  • Taku Japanese Cuisine
  • The Aberdeen Marina Club
  • The Mira Hong Kong
  • The Peninsula Hong Kong

Building a future in which humans live in harmony with nature.

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