- Stop offering shark fin soup and inform WWF of your positive action;
- Promote artificial shark fin substitute products at your restaurants and start a new, green eating trend by offering “alternative” shark fins made of materials with similar texture, such as seaweed extracts or animal tendon;
- Refer to the WWF Seafood Guide in selecting seafood, so that you can offer a responsible menu for customers who care for our environment.
Shark Initiative - What You Can Do
Whale shark
Restaurant
Restaurant support
If your restaurant is interested to join the Alternative Shark-free Menu Programme or serve other sustainable seafood, please email us.
Consumer
- Make a pledge to stop eating shark fin.
- Tell your host in advance of banquets and corporate functions where shark fin are likely to be served that you do not want this dish;
- Consider eating artificial shark fin products as an alternative;
- Check against the WWF Seafood Guide before purchasing seafood. Reject those in the “Avoid” category, and play your part in saving our oceans.
Companies & organisations
- Join our call to stop eating shark fins at any of your corporate functions to set a good example for the Hong Kong community. Do inform us of any company pledges so that we can highlight community leaders on our website.
- Take reference of WWF Seafood Guide food Guide to organize the corporate functions. Alternatively, there are establishments in Hong Kong offering sustainable seafood choices.
Corporate support
If your corporate is interested to sign the No Shark Fin Corporate Pledge, please fill in the online form.

