Senior Head, Climate & Footprint Programmes
C.W. Cheung joined WWF-Hong Kong in 2010 as the Head of Footprint Programme and currently assumes the position of Senior Head, Climate & Footprint Programmes. At WWF, C.W. is responsible for all climate and footprint programmes, including climate policy advocacy and public engagement, carbon management for business, sustainable seafood deployment, shark fin trade regulation and consumption reduction, and Ecological Footprint measurement and analysis. He develops and implements various public and corporate engagement programmes which involve various supply chain stakeholders. These programmes are aimed at getting these stakeholders to commit to actions that have significant positive and long-lasting impacts on the environment. C.W. helps companies embrace the concept of addressing and reducing their negative impacts on earth into their strategic and operational plans. He is able to use his previous experience to advise companies how to fulfill their corporate social responsibility using integrated environmental, economical and social measures to achieve sustainable development mode of operations.
A chartered engineer with a MBA from the City University of Hong Kong, C.W. brings more than 20 years of experience in the commercial sector with him to WWF. He is a former senior executive, having worked in many listed companies and international conglomerates in Hong Kong. Before joining WWF, he was the executive director of a multinational jewelry company. C.W. also has 13 years of part-time teaching experience, including teaching university MBA courses.