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Sustainable Seafood
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If the majority of Hong Kong people chose sustainable seafood, the effect would be significant. Per-capita speaking, Hong Kong ranks second in terms of seafood consumption in Asia, and is the world’s eighth-largest seafood consumer. Each of us consumed 66.5 kg of seafood on average in 2017, which is more than three times the global average. Our seafood is sourced from local waters and imported from the Asia-Pacific region and around the world. Therefore, the choices we make as consumers are instrumental in supporting sustainable fisheries, restoring depleted local fish stock as well as regionally and globally.


We created the seafood guide with a simple aim: to start a new dining trend that makes caring for our ocean the consumer’s duty.

The Guide for Hong Kong covers more than 70 popular seafood species that can be found in local wet markets, supermarkets, frozen food shops and restaurants. We divided them into “Green – First Choice”, “Yellow – Second Choice” and “Red – Avoid” categories for consumers to make informed decisions. All seafood species, wild caught or farmed, included in the guide were rigorously assessed by marine scientists following stringent criteria compiled collaboratively by WWF and other NGOs.

Choosing sustainable seafood ensures that future generations will still be able to feed from the sea.

© Jürgen Freund / WWF