Supporting Sustainable Seafood | WWF Hong Kong

Supporting Sustainable Seafood

© / Inaki Relanzon / WWF
Choosing sustainable seafood ensures that our future generations will still be able to feed from the sea.

If the majority of Hong Kong people chose sustainable seafood, the effect would be significant. Per-capita speaking, Hong Kong ranks second in terms of seafood consumption in Asia, and is the world’s eighth-largest seafood consumer. Each of us consumes 71.8 kg of seafood on average per year, which is more than three times higher than the global average. Our seafood is sourced from local waters and imported from the Asia-Pacific region and around the world. Therefore, the choices we make as consumers are instrumental in supporting sustainable fisheries, restoring depleted local fish stock as well as regionally and globally.
© JŸrgen Freund / WWF
© JŸrgen Freund / WWF

Seafood Choice initiative

Globally, about 90 per cent of our commercially important fisheries are either fully or over-exploited: in 1950, global seafood production was approximately 20 million tonnes, with the majority coming from wild capture fisheries. By 2014, total global production had grown more than eight-fold to 167 million tonnes, with about 56 per cent coming from wild capture fisheries. Increasing consumer awareness on choosing sustainable seafood and having fishery practitioners adopt responsible and sustainable practices are crucial.
As we lobby governments globally to invest in ocean protection and deliver science-based fishery policies, our teams around the world are also helping customers and industry practitioners opt for sustainable seafood, by developing tailor-made seafood guides for local consumption, including for Hong Kong consumers.

What WWF is doing

  • Develop a customised seafood guide for the Hong Kong market, to provide credible information on the environmental sustainability of seafood commonly available in Hong Kong
  • encourage consumers to choose, and work with caterers and the seafood industry to source, sustainable seafood

@ WWF-Hong Kong

@ WWF-Hong Kong

@ WWF-Hong Kong

What is the WWF Seafood Guide?

We created the seafood guide with a simple aim: to start a new dining trend that makes caring for our ocean the consumer’s duty.

The Guide for Hong Kong covers more than 70 popular seafood species that can be found in local wet markets, supermarkets, frozen food shops and restaurants. We divided them into “Green – Recommended”, “Yellow – Think Twice” and “Red – Avoid” categories for consumers to make informed decisions. All seafood species, wild caught or farmed, included in the guide were rigorously assessed by marine scientists following stringent criteria compiled collaboratively by WWF and other NGOs.
Please note that all seafood assessment are species, production method and origin-specific because whether a seafood is sustainable really depends on all three – it is not uncommon to see stocks of one species being sustainably harvested in one part of the world while being overfished in another, mainly due to different fishery management practices; e.g the Southeast Asian leopard coral trout is overfished, but the Australian leopard coral trout populations are relatively healthy. The former is in the Guide’s “Red – Avoid” category while the latter is in the “Green – Recommended” category.

So be part of the solution, choose sustainable seafood according to our Seafood Guide. Download now!

Download Seafood Guide App

How do we drive change in the business sector?

We also work with caterers and the seafood industry on many levels and devise programmes specific to their sectors:

For Caterers: Ocean-Friendly Menu Programme:
To attract a growing number of potential customers who are interested in sustainable seafood, we assist caterers in sourcing sustainable seafood, developing and providing a separate menu or additional menu containing only seafood from “Green – Recommended” and “Yellow – Think Twice” categories.

Please contact us via email for more information.
Click here to find out which restaurants are providing an Ocean Friendly Menu

For Suppliers: Ocean-Friendly Catalogue Programme
Designed to help seafood suppliers in their procurement of sustainable seafood, the catalogue also serves as a resource platform for potential caterers who are looking to purchase sustainable seafood. Participating suppliers are invited to develop an alternative catalogue that contains only Green – Recommended and Yellow – Think Twice seafood according to the WWF Seafood Guide. We will work with suppliers in assessing the sustainability of the seafood items. The completed catalogues will be provided to caterers interested in joining the Ocean Friendly Menu programme (OFM).

Interested suppliers can contact us via email .