Supporting Sustainable Seafood
If the majority of Hong Kong people chose sustainable seafood, the effect would be significant. Per-capita speaking, Hong Kong ranks second in terms of seafood consumption in Asia, and is the world’s eighth-largest seafood consumer. Each of us consumes 71.8 kg of seafood on average per year, which is more than three times higher than the global average. Our seafood is sourced from local waters and imported from the Asia-Pacific region and around the world. Therefore, the choices we make as consumers are instrumental in supporting sustainable fisheries, restoring depleted local fish stock as well as regionally and globally.
Seafood Choice initiative
As we lobby governments globally to invest in ocean protection and deliver science-based fishery policies, our teams around the world are also helping customers and industry practitioners opt for sustainable seafood, by developing tailor-made seafood guides for local consumption, including for Hong Kong consumers.
What WWF is doing
- Develop a customised seafood guide for the Hong Kong market, to provide credible information on the environmental sustainability of seafood commonly available in Hong Kong
- encourage consumers to choose, and work with caterers and the seafood industry to source, sustainable seafood
What is the WWF Seafood Guide?
The Guide for Hong Kong covers more than 70 popular seafood species that can be found in local wet markets, supermarkets, frozen food shops and restaurants. We divided them into “Green – Recommended”, “Yellow – Think Twice” and “Red – Avoid” categories for consumers to make informed decisions. All seafood species, wild caught or farmed, included in the guide were rigorously assessed by marine scientists following stringent criteria compiled collaboratively by WWF and other NGOs.
So be part of the solution, choose sustainable seafood according to our Seafood Guide. Download now!
Download Seafood Guide App
How do we drive change in the business sector?
For Caterers: Ocean-Friendly Menu Programme:
To attract a growing number of potential customers who are interested in sustainable seafood, we assist caterers in sourcing sustainable seafood, developing and providing a separate menu or additional menu containing only seafood from “Green – Recommended” and “Yellow – Think Twice” categories.
Please contact us via email for more information.
Click here to find out which restaurants are providing an Ocean Friendly Menu
For Suppliers: Ocean-Friendly Catalogue Programme
Designed to help seafood suppliers in their procurement of sustainable seafood, the catalogue also serves as a resource platform for potential caterers who are looking to purchase sustainable seafood. Participating suppliers are invited to develop an alternative catalogue that contains only Green – Recommended and Yellow – Think Twice seafood according to the WWF Seafood Guide. We will work with suppliers in assessing the sustainability of the seafood items. The completed catalogues will be provided to caterers interested in joining the Ocean Friendly Menu programme (OFM).
Interested suppliers can contact us via email .