WWF Hong Kong - Footprint
 / ©: Richard McLeelan / WWF


The massive increases in population, development and consumption of the last century have created an imbalance in mankind’s relationship with the world’s natural resources. The Ecological Footprint measures the extent of human demand for the regenerative capacity of the biosphere. Regardless of scale, from individuals to multinational companies to world governments, we each make a footprint, and we can all take steps to reduce it.

According to the latest data of Hong Kong's Ecological Footprint, Hong Kong people are living beyond the Earth’s limits. 3.1 Earths are needed if everyone lived the lifestyle of Hong Kong people. Hong Kong’s footprint is larger than the global average of 1.5 Earths. WWF calls for immediate actions from Hong Kong Government, businesses and individuals, to transform Hong Kong into a more sustainable city. It also takes a leading role in promoting, advising and implementing initiatives to reduce Hong Kong’s ecological footprint.


The threat of climate change is regarded as the most serious challenge mankind currently faces. WWF will provide solutions to assist Hong Kong in supporting global efforts to reduce carbon emissions. This involves individuals, businesses and governments taking an active role in adopting and advocating sustainable living practice.



Treasure our Planet, Make a Better Choice

Timber and Paper

Timber is often taken for granted in urbanised areas, yet it is a vital resource that is essential to a society’s ongoing development and daily functioning – consider the amount of paper used in schools and offices on any given day. However, most people would be horrified if they realised how much is harvested unsustainably from natural forests and is even illegal timber. WWF has several initiatives to advocate sustainable sourcing and help protect the world’s forests.


 / ©: Gerald S. Cubitt / WWF
Lorries laden with logged rain forest timber. Kelantan. Peninsula Malaysia.
© Gerald S. Cubitt / WWF


Hong Kong has enjoyed a long-standing love affair with seafood dining – but it has come at a great cost. Local waters remain heavily overfished and a significant amount of the seafood imported is also from unsustainable sources. By educating the public and providing clear guidance, WWF aims to promote sustainable seafood among Hong Kong consumers to help restore our once healthy oceans.


 / ©: Jürgen Freund /  WWF
Fish market
© Jürgen Freund / WWF

Wildlife Crime Initiative

It is an unfortunate fact that in recent years the global illegal wildlife trade has exploded, expanding to meet a vastly increased demand for wild animal products. Underpinned by crime syndicates, wildlife is trafficked in the same way as drugs or weapons and it is now the fourth-largest illicit trade in the world, valued at over US$ 19 billion annually.