WWF has initiated a variety of campaigns in Hong Kong to garner support from individuals and businesses to choose sustainable seafood, and importantly to avoid protected and endangered marine species, such as shark and seafood harvested from unsustainable sources. By openly opting for sustainable seafood, WWF hopes that wide-reaching support from businesses will create momentum for effective change in the seafood industry at large.
The Global Fisheries Challenges
Since the 1950s the demand for seafood has soared and driven the depletion of fishery stocks. According to the FAO, the proportion of overexploited fisheries (fisheries that are yielding less than their maximum potential production due to excess fishing) increased from 10 percent in the mid-1970s to around 30 percent in 2009. Over the same period of time, the proportion of fish stocks considered underexploited or moderately exploited (where there is still room for these fisheries to produce more) dropped from 40 percent to around 13 percent.