WWF Hong Kong - Who We Are
 / ©: naturepl.com / Edwin Giesbers / WWF

Who We Are

WWF was founded in 1961 by a group of passionate and committed individuals with the vision and determination to change the future – for good of the natural world and for all life on Earth.
Today, WWF is one of the world’s largest and most respected conservation organizations, with a network active in more than 100 countries. WWF is currently carrying out more than 1,300 conservation projects around the planet – from small-scale local conservation projects to large-scale species protection projects which span all continents.
Our goal is to build a future in which humans can live in harmony with nature.
This is no easy task, but together we can make this mission possible.  
There are many conservation organizations in the world, but WWF has a unique way of working: when our strong, science-based principles are combined with the collective power of our supporters in communities, companies and governments all around the Earth, we create real solutions for the planet and its people. 

WWF-Hong Kong was founded in 1981 and is an integral part of WWF’s global network. Our work began with managing Mai Po Nature Reserve and conserving iconic species. Over the years, we have expanded and adjusted our mission to better serve Hong Kong’s conservation and education needs and align ourselves with WWF’s global strategy.

You don’t have to be an environmentalist to support the work that we do. No matter who you are or where you live, you just need to believe that the Earth is our one and only home and that we have a duty to care for this planet. If you believe this and can agree to make some changes in your daily life, then you will help create a brighter future for all of us.
Together, it is possible to build a future where people live in harmony with nature.

 / ©: WWF


To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:
  • conserving the world's biological diversity
  • ensuring that the use of renewable natural resources is sustainable
  • promoting the reduction of pollution and wasteful consumption.
In support of our global mission, WWF-Hong Kong’s vision is to transform Hong Kong into Asia’s most sustainable city where nature is conserved, carbon pollution is reduced, and consumption is environmentally responsible. 
 / ©: WWF-Hong Kong
Transforming Hong Kong into Asia's most sustainable city
© WWF-Hong Kong


To guide WWF in its task of achieving the mission, the following principles have been adopted. WWF will:
  • be global, independent, multicultural and non-party political
  • use the best available scientific information to address issues and critically evaluate all its endeavours
  • seek dialogue and avoid unnecessary confrontation
  • build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work
  • involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs
  • strive to build partnerships with other organizations, governments, businesses and local communities to enhance WWF’s effectiveness
  • run its operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.