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OUR History

We are WWF

© Per Angelstam / WWF

Founded in 1961 in Switzerland, WWF is one of the world’s most recognisable and respected independent conservation organisations. In 1981, WWF-Hong Kong was established with a mission to stop the degradation of the planet's natural environment and to build a future in which humans thrive with nature.

Did you know?

While continuing to use its well-known acronym, WWF's name changed in 1986 from the World Wildlife Fund to the World Wide Fund for Nature.

© Will Burrard-Lucas / WWF-US


Founded in 1981, WWF-Hong Kong is an integral part of the WWF global network. Our work began with managing Mai Po Nature Reserve and conserving iconic species. Over the years, we have expanded our mission to better serve Hong Kong’s conservation and education needs and align ourselves with WWF’s global strategy.

© WWF-Hong Kong



WWF establishes office in Hong Kong


WWF assumes management of Mai Po Nature Reserve; Inaugural Big Bird Race to fund gei wai restoration


Launch of Mai Po school programmes, laying the foundation for our Education for Sustainable Development (ESD) Programme.


Island House comes under WWF management operating as a Conservation Studies Centre


Hoi Ha Wan Committee set up, marking 8-year campaign to establish Hong Kong’s marine parks.

© WWF-Hong Kong



Inaugural Walk for Nature, which continues to attract 3,000 participants annually to promote our work in Mai Po Nature Reserve.


Mai Po and Inner Deep Bay designated a "Wetland of International Importance" under the Ramsar Convention.


Hoi Ha Wan becomes first of 3 marine parks set up with WWF input

© WWF-Hong Kong



Corporate Membership Programme set up to enlist business to adopt sustainable practices.


Hoi Ha Marine Life Centre, Asia’s “First Classroom on the Sea” established to promote marine conservation and education


Hong Kong-specific Carbon Footprint calculator launched to enlist people to help tackle climate change.

East Asia’s first Seafood Guide published to help consumers choose sustainable seafood


Save Our Seas petition garners 60,000 signatures calling for effective marine conservation measures and sustainable fisheries management


Earth Hour launches in Hong Kong, 3 million people take part together with hundreds of private and public-sector groups

© WWF-Hong Kong



Joint campaign for government action to tackle eco-vandalism in Tai Long Sai Wan leads to designation as country park area


Years of WWF advocacy work leads to a trawling ban in Hong Kong waters


Riding on the 2012 plastic pellet clean-up action Coastal Watch programme is launched to tackle plastic marine litter


Results of 2-year Mai Po biodiversity survey reveal record 2,050+ species living in Mai Po & Inner Deep Bay Ramsar site

© WWF-Hong Kong


Phase-out of domestic ivory trade passes in Legco following our Ivory Ban campaign

A Feed-in Tariff and Renewable Energy Certificates to promote small-scale solar energy system installations is introduced to attract investors to the local renewable energy market.

As part of helping businesses go low-carbon, we partner with HSBC to launch “Making Zero Impact Fashionable” to influence the fashion industry towards sustainability.

Our Environmental Finance team publishes Climate Primer to help institutional

Looking Ahead

"The human argument for conserving nature is getting stronger and so is the opportunity to value nature at the heart of our society and economy: our New Deal for Nature and People."

Marco Lambertini, WWF Director General

© Hartmut Jungius / WWF