Exclusive "Seafood Guide" iPhone App is Now Available – Choosing Sustainable Seafood Has Never Been Easier! | WWF Hong Kong

Exclusive "Seafood Guide" iPhone App is Now Available – Choosing Sustainable Seafood Has Never Been Easier!

Posted
02 November 2011


WWF kicked off its “Seafood Choice Initiative 2011” in early October. In the coming month, WWF is calling on the public to take real actions and has developed the free "Seafood Guide" iPhone App to help individuals in making sustainable seafood choices.

The "Seafood Guide" iPhone App is specifically catered for the Hong Kong public, as it includes more than 60 of the most popular seafood species in Hong Kong; most of them which can be found in local wet markets, supermarkets, frozen food shops and restaurants. In addition to categorizing seafood species according to colours red - “avoid”, yellow - “think twice”, and green - “recommended”; photographs of each species and information on its origin, farmed condition, feed and source are also listed to enable users to gain a better understanding of the species listed.

"This iPhone App is an extension of the pocket-sized WWF’s Seafood Guide we introduced in 2007." Vivian Chung, Marketing Officer, Seafood, WWF-Hong Kong said." With this mobile application, identifying sustainable seafood is now just a few clicks away! The app is in both Chinese and English, which appeals to the local Chinese and international communities in Hong Kong".

The Seafood Guide iPhone App is currently free to download from the iPhone App Store. The Android version of the App will be available in the coming months.

Following the launch of this iPhone App, WWF will also be holding a Sustainable Seafood Tasting Event in SoHo Central on 26 November where the public will have the opportunity to taste sustainable seafood dishes for free. Details will be announced soon.

4 Steps for activating the WWF Seafood Guide iPhone App:
  1. WWF Seafood Guide iPhone App is currently free to download from the iPhone App Store.
  2. Open the app. Seafood species are categorized according to Green “Recommend”, Yellow “Think Twice”, and Red “Avoid”.
  3. Click on the chosen colour/category, the seafood species will be listed according to brush strokes (in Chinese version), or alphabetical order (in English version)
  4. Click on the chosen seafood species, and photographs of each species and information on its origin, farmed condition, feed and source will be displayed.