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© WWF-Hong Kong
Chairman Message

WWF-Hong Kong’s conservation strategy articulates the issues, places and species that will form the heart of our work in the years ahead. Our work is a mix of science-based solutions, investment, advocacy and timely action. We are governed by science, transparency, pragmatism and strong ethics. Our conceptual models of complex conservation issues and theories of changes are supported by engagement with the public, government and business.
Over the past 40 years, our work has served to encourage and secure the decisions, behaviours and actions that are required to achieve long-lasting conservation impact and our vision of transforming Hong Kong into Asia’s most sustainable city.
Since WWF-Hong Kong’s establishment in 1981, we have achieved numerous significant conservation outcomes in partnership with the public, business and government. The ban on trawling in coastal water in 2012; the 2021 ban on ivory sales; and the effective management of Mai Po Nature Reserve as a keystone site of the East Asian-Australasian Flyway for birds are three notable examples.
“Change the Way We Live” has become our mantra for educating and raising awareness of conservation issues throughout Hong Kong. Our work supports the government’s and other stakeholder’s efforts to achieve meaningful conservation outcomes identified in Hong Kong’s Biodiversity Strategy and Action Plan (BSAP).