ECF Sea Without Litter II - Blue Ocean Incubator | WWF Hong Kong

ECF Sea Without Litter II - Blue Ocean Incubator

The sea needs your ideas – help us solve marine litter at source!

The marine litter problem is not solely a local issue or only one group’s responsibility. Such a complex problem requires a concerted effort – from governments, corporates, to individuals. The Blue Ocean Incubator programme seeks to implement innovative and sustainable projects in our community, with WWF offering support in the form of training, mentorship and HK$50,000 funding. Six teams have been selected to implement their projects starting in September 2019. Let’s work together to revitalise our oceans!

Programme timeline

November 2018 to January 2019
Application submission
Shortlist 6 teams and their proposals
February to May
Training workshops will be provided
July to August
Finalise the proposal
September 2019 to March 2020
Results sharing and ceremony


© WWF Hong Kong
ECF Sea Without Litter II - Blue Ocean Incubator
© WWF Hong Kong

Project Summaries

Trash Off
The project seeks to encourage daily waste reduction using viral social media campaigns to promote a zero-waste lifestyle. 
Sea Litter: An Archaeology Study from the Future
We look at the impact of marine litter through a “future archaeology” study. The team will study materials collected from marine litter cleanups and record the properties of each item through diagrams. The team will produce an online guidebook of marine debris and curate an exhibition showcasing the records and litter collected.
 Blue Ocean Theatre
To promote ocean conservation and an environmentally friendly lifestyle, an interactive 75-minute drama performance will be created to be shown at local beaches for a total of four sessions in two days. Together with display panels promoting conservation messages, the performance will guide audience on a reflection of the impact of our daily habits on the environment.
Working with local fishing communities to map and fish for litter
The team will collaborate with local fishermen to map, quantify and categorise both surface and underwater marine litter by using fishing vessel-mounted cameras (supplemented with aerial drone surveys) and providing incentives for fishermen to collect litter gathered in nets during normal fishing activities. Through interviews with fishermen, the project team will seek to develop an understanding of the origins of fisheries-related litter and quantify the impact of marine litter on local fishing communities.
Cheung Chau Eco Boat Tour
The project team will conduct five educational eco boat-tours to raise awareness of marine conservation within the Cheung Chau community, specifically local schools. Led by local tour guides, the two-hour boat tour that will cover such topics as the marine pollution problem in the Cheung Chau typhoon shelter, Shek Kwu Chau incinerator, Hei Ling Chau of the East Lantau reclamation project, as well as fishermen culture.
Reusable takeaway boxes scheme
To promote reusable takeaway containers within the food and beverage industry and reduce  single-use plastic, the team will provide restaurants with reusable meal boxes and introduce a customer deposit scheme for borrowing takeaway meal boxes. Customers get back their deposit from participating restaurants after returning the meal boxes for reuse.

© Milos Bicanski WWF-UK
© Milos Bicanski WWF-UK
© WWF-Hong Kong
© WWF-Hong Kong
© WWF-Hong Kong
© WWF-Hong Kong
© WWF-Hong Kong
© WWF-Hong Kong



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  1. Ocean Conservancy. (2010). International Coastal Cleanup 2010 Report. 56pp. Retrieved from